While the Crunchies award ceremony is in full swing at the historic Herbst Theater in downtown San Francisco, we've got the winners for you right here. Over 100,000 votes were cast, and many of the races were very tight, but in the end there can be only one winner (per category). So without further ado, the winners of the first annual Crunchies Awards are...

Best technology innovation / achievement

Best bootstrapped start-up

Best new gadget / device

Best business model

Best design

Best enterprise start-up

Best consumer start-up

Best mobile start-up

Best international start-up

Best user-generated content

Best video site

Best clean tech start-up

Best use of viral marketing

Best time sink site

Most likely to make the world a better place

Most likely to succeed

Best start-up founder

Mark Zuckerberg - Facebook

Image via the Guardian

Best start-up CEO

Toni Schneider - Auttomatic

Image via True Ventures

Best new start-up of 2007

Best overall

You can catch the video of the event below:

The Crunchies is a joint venture between TechCrunch, GigaOm, VentureBeat, and ReadWriteWeb.